YouX is a Brazilian company focused on digital solutions for agribusiness, working alongside public institutions and private sector organizations to modernize land management systems.
Working within the Marketing Team, I led the evolution of the brand’s visual communication across multiple touch-points, creating a more contemporary and cohesive communication system that strengthened brand presence and supported strategic partnerships opportunities.
The following selection highlights presentation systems, event communication packaging design and other brand extensions developed as part of this ongoing visual ecosystem.
Inspired by the view of Serra da Bocaina in Minas Gerais, I used the mountain silhouette as a continuous line that guides the visual narrative (a visual interpretation of YouX’s tagline: “We write the lines that transform the world”). Throughout the animation, the line evolves from landscape into brainstorming stroke, eventually unfolding into presentations and communication assets, connecting local identity and design into one strategic and continuous narrative — reflecting how territory itself became part of the brand ecosystem.
→ Explore more detailed presentation design projects [here] ✱ LINK
01. HACK TOWN FESTIVAL
Among the visual systems created for YouX, I designed the identity for the HackTown stand, focused on talent acquisition through bold communication and interactive brand experiences — all aligned with the festival’s innovation-driven audience of developers, startups, and creative communities.
To create a strong connection with the event audience, I combined references to brainstorming, collective work and the raw aesthetic of Brazilian lambe-lambe posters. This way I created an interactive visual language where visitors could interact with the space by writing on the walls and taking posters — while reinforcing talent acquisition, collaboration and a sense of belonging.
Since both YouX and HackTown are rooted in the Brazilian state of Minas Gerais, the visual concept was built around regional elements such as coffee and of course the mountain landscape.
02. PACKAGING DESIGN
For partners and clients visiting the YouX space during the festival, I developed a branded coffee package, with the local mountain landscape — transforming the event experience into a tangible and locally rooted brand artifact.
Continuing the exploration of coffee packaging as a brand artifact, I later developed the following Christmas edition for clients and partners.
03. SOCIAL MEDIA
Selected social media applications developed as part of the broader YouX visual communication ecosystem.
04. PARTNERS
_ Instituto YouX and YouX Lab
These are social initiatives focused on helping young public high school students enter the technology industry. Although I did not create the original logo, I became the main designer responsible for adapting and consolidating the brand identity across communication materials and functional presentation systems — also showcased in the Presentation Design section here [LINK] ✱
I worked on expanding and refining the existing brand across the visual language, developing illustrations for the project while also curating and adapting external visual assets that were aligned with the brand’s aesthetic due to deadlines. Main applications included badges, t-shirts, mugs, notebooks, planners and stickers.
The refinement of the visual language helped create a more youthful and approachable brand presence, strengthening its connection with younger audiences while also supporting sponsorship and partnership opportunities.
_ TERRAS DO BRASIL
This is a portal developed for the Brazilian Ministry of Agrarian Development, created to provide a broader understanding of land use, territory, and environmental data across the country. Although, again, I did not create the original visual identity, I was responsible for applying and expanding the visual language across infographics presentation systems and other materials developed for the platform’s launch and user onboarding process.
Main applications included badges, stationery, gifts, and communication materials designed to support accessibility, engagement, and clearer understanding of the platform among its users.
