Alessandra Gomes began her career as a makeup artist before naturally expanding her practice into facial aesthetics and skincare. Throughout this journey, her perspective on beauty evolved: from creating beauty for her clients to helping them recognize the beauty they already have.
| Beauty became less about changing appearances and more about revealing what already exists.
The studio believes beauty should never be standardized. Instead, it should be recognized, respected, and celebrated. Gomes Studio Academy reflects Alessandra's journey through the beauty industry and the philosophy she developed along the way. This vision became the foundation of a visual identity designed to celebrate individuality, self-care, and natural beauty through a flexible and expressive branding system.
ORGANIC
HARMONIOUS
HUMAN
NATURAL
FLUIDITY
AUTHENTIC BEAUTY
THE PROCESS
This project started with one central idea: the gaze.
Throughout Alessandra's career, the eye has always been central to her work: first through makeup artistry, later through eyebrow design and facial aesthetics. More than a facial feature, the eye represents perception, individuality and the unique connection between professional and client.
And just like every eye, every face carries its own unique characteristics. This inspired the brand become an adaptive visual system, allowing it to adapt across different touchpoints while maintaining a clear and recognizable visual language.
Love your own beauty was the concept that the visual identity was built around.
Rounded forms and hand-drawn curves create a visual language that feels approachable, expressive and organic.
The hand-drawn "G", representing Gomes, features flowing curves that reflect the personalized care behind every appointment.
At the same time, its silhouette subtly forms a heart, reinforcing the emotional connection between beauty, care, confidence and self-acceptance.
The identity naturally shifts across a palette inspired by different skin tones, making adaptability an essential part of the brand while celebrating the diversity of every client.
