Santa Tereza is a traditional neighborhood in the center-east region of Belo Horizonte (Brazil). Being one of the oldest neighborhoods in the city, its houses have stories from the early twentieth century. But the neighborhood is also known for being one of the most traditional Bohemian strongholds, thanks to serenade houses, bars and restaurants.
It is about this contrasting context that the concept emerged: Santa Tereza brings with it the Minas Gerais tradition with its older residents, old houses with backyards where family celebrations take place ... In addition to having many bars and restaurants that bring life and originality to the streets of the neighborhood.
"A thousand kitchens in your backyard"
A concept that translates the values of joy, simplicity, history, tradition, family and culture. A place where old houses of locals connect with the famous bars in a huge yard that Santa Tereza is. Uniting them, despite the differences, in a large family.
The logo refers to a dish of cooking and the ceramic shards applied in the main square of the neighborhood
and also popularly used in traditional backyards of old houses.
and also popularly used in traditional backyards of old houses.
Stationary & Promotional Gift
With the intention of divulging the brand, a promotional gift was developed to give the residents of the neighborhood.
The gift brings the idea of gratitude for each resident to be part of the neighborhood, because each one has its history there. Both the people and the bars that mix in the yard of Santa Tereza are important for the construction of the neighborhood. Among residents and several popular bars of BH, the result of this great mix is the incredible cultural diversity of the neighborhood.
MESSAGE
Today, Santa Tereza proudly stands as one of the most traditional neighborhoods in Greater Belo Horizonte. And if it is recognized this way today, it's because of its history — a story built by you and by the many families who have called this place home.
Among the many symbols that define the neighborhood are music, best known for the emergence of Clube da Esquina; the street carnivals that reinvented the celebration; and the bohemian spirit that keeps the night alive through samba and chorinho, echoed across its countless bars and restaurants. All of this exists right here, just around the corner, in the backyard we all share.
And because this backyard has always connected us, we eventually became a family. Many of us spent unforgettable childhood days at Duque de Caxias Square. Many knelt in prayer at Santa Tereza Church. And many shared countless conversations while splitting the bill at Bolão.
Every corner of this neighborhood holds a story. You helped build this story of love, and you are part of it.
Thank you for making your kitchen part of this shared backyard.
Thank you for being Santa Tereza.
To express the wide variety in a same neighborhood were chosen three jellies of different flavors with traditional fruits, placed in glass jars, such as homemade jams. They have been separated into the packaging according to their colors to emphasize the diversity of the neighborhood they represent.
