Visual identity project for Lora Atelier, based in Belo Horizonte, Brazil.
Since she was 12 years old, Lora worked with her mother in sewing. The interest for brides came from the day she decided with her mother to do a wedding dress for her friend and the result was a success. From there, she began to attend a huge public and work with major brands.
The logo brings the junction of the "L" and "A", and bring the concepts of sophistication, elegance, quality and refinement. The custom font seeks to convey the differential of each project and the unique costumer service.
*The project was developed with Gustavo Vitulo.
