ILLUSTRATION & BRAND ECOSYSTEM
ioasys started as a startup in 2013, and I joined the Marketing team in 2017 to support a major company restructuring process. This transformation impacted everything, from the employee onboarding experience to the way projects were delivered to clients.
Over two years, I was part of a large-scale brand repositioning strategy that included social media, blog content, stationery, presentations, and talks created for the technology community in Minas Gerais.
As a designer, I was also responsible for every detail of the company's visual communication, from bathroom signage to large-scale installations that brought life to meeting rooms. The results of these interventions were pretty good!
I created this illustration as part of an environmental graphics project. Applied to one of the meeting rooms, it represents the company's technological universe in a playful and immersive way. The composition features the brand's former colors flowing from the air conditioning system and expanding into a universe of connected devices. The goal was to transform the space into an engaging visual experience while reinforcing the company's identity.
INNOVATION GARAGE
The Innovation Garage was designed as a collaborative space for co-creation and idea exchange between different teams.
The visual concept was inspired by design thinking principles, reflecting the company's collaborative, user-centered, and problem-solving approach.
We developed the space's visual identity to create a strong and inspiring environment connected to the company's new brand positioning and to the innovative spirit that defined the space.
DEVELOPERS HUB
This space was created for a development team based in another city, and for this project, I designed a series of wheatpaste-style posters, creating a visual identity that felt young, urban, and relaxed. The posters combined elements of the brand language with references to developer culture.
The result was a space with a strong personality that reinforced a sense of belonging while celebrating the team's identity.
